BIG CR(AI)VINGS
To launch Taco Bell's latest LTO - the Big CheezIt Crunchwrap, we had to go BIG.

First, we wiped Taco Bell's entire feed. Then, repopulated it one post at a time using fantastical, 3D artist created images of Crunchwraps and Cheez-Its. These images became progressively cheesier and crunchier as cravings intensified and people questioned wtf is going on?!
Then we created the biggest internet-y launch party of the year to generate buzz and excitement for Early Access and beyond. Complete with Big CheezIt Crunchwrap holograms, light tunnels, and crunchbots.
THE TEAM
GCD: LAUREN FODERO
ACD: MELISSA DEOLIVEIRA
ACD: AARON MARTEN
DESIGN: ALY SURITA
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