UNCONVENTIONAL MINDS
An instagram content series created with Pentagram and Cynda Media Lab for the unveiling of the Fashion Institute of Technology's new brand positioning, "Unconventional Minds."
These gifs stand out in a bunch (your explore page) and were made to spread the word about the unique talent that can be cultivated at FIT. (also turns out making donuts is very difficult)
THE TEAM
AD: MELISSA DEOLIVEIRA
DESIGNER: KELLY WANG
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